A woman on her sofa talking to a phone on a tripod, recording a video for her audience
Badge Kids · Partner program

$50 a year for every family you send.

$100 a year if you bring an audience. Paid again every year that family stays — not once, not for ninety days.

Apply to the program Free to join. No minimum audience.
Two ways in

Two rates. Both of them recurring.

A Badge Kids family membership is $300 a year. You earn a share of it, and the same share of every renewal after that.

Partner

Anyone who talks to parents.

$50
per family, every year

Open to everybody. No minimum following, no cost, nothing to pass. One flat amount, so you always know what a signup is worth.

  • Your own tracked link, straight away.
  • Paid on the first payment and on every renewal.
  • Share it however you like — a post, an email, a conversation.
Ten families is $500 a year, and it arrives again next year.
Influencer partner

If you bring an audience.

$100
per family, every year

Double, for creators, publishers and organizations who can put this in front of a lot of parents at once — around 5,000 people or more, or a track record of families coming through you.

  • Everything in the partner tier, at twice the amount.
  • Still recurring — you keep earning every year they stay.
  • We will make you assets — clips, stills and copy — or run the whole campaign for you.
Ten families is $1,000 a year, and it arrives again next year.
What it adds up to

At $100 a family.

$1,00010 familiesa year, recurring
$2,50025 familiesa year, recurring
$5,00050 familiesa year, recurring
$10,000100 familiesa year, recurring

At $50 a family the same numbers are $500, $1,250, $2,500 and $5,000 a year. Either way these are yearly figures that arrive again — a family you introduce in year one is still paying you in year four, as long as they stay.

Getting to $100

How the higher amount is earned.

Doubling your amount is not a secret handshake. There are two ways to get there, and you can use either.

Qualify one of two ways
  • Bring an audience. Around 5,000 people or more who trust you on family, safety, parenting or kids — a list, a channel, a group, a readership. We will want a conversation about who they are, not just how many.
  • Or prove it instead. No audience to point at? Start at $50 and sell. Once families are coming through you steadily, we move you to $100. You do not need a following if you can produce results.

Most people qualify on one or the other. Some qualify on both, and those are the partners we build campaigns around.

Two ways to run it

You do the work, or we do.

Whichever you choose, the amount is the same $100 a family once you are there. What changes is how quickly you get there and how much of the campaign you are holding.

Straight to $100

We run the campaign for you.

You have the audience. You do not have the evenings. So we do all of it — we write it, build it, present the webinar, follow up, and answer the questions.

  • We build and present the whole thing. You show up if you want to, or introduce it and leave.
  • In return you introduce us properly across your channels, and let us run the campaign list for its duration.
  • Straight onto $100 a family, because you are handing us the work as well as the audience.
Best if you have reach and no time.
Work up to it

You keep the wheel.

You would rather not hand over your list or your channels. Completely fair. You run it your way, at your pace, in your voice.

  • Your list stays yours. We never touch it.
  • You start at $50 a family and move to $100 as they come through.
  • We still give you everything to work with: clips, stills, copy and the webinar itself if you want to present it.
Best if you protect your audience and would rather build up to it.
Who this suits

Whether or not you already sell something.

You have the audience, but nothing to sell them.

Plenty of people spend years building trust with parents and never make a penny from it. A newsletter, a Facebook group, a channel about family life or bikes or schools. The audience is real. There is just no product at the end of it.

This gives you one without building anything. Nothing to make, nothing to ship, no support inbox, no refunds to handle. You recommend something you would recommend anyway, and it pays you every year that family stays.

You already sell to these people.

You have a course, a book, coaching, a shop, a membership. This is not competing with it. It sits next to it and answers a question your buyers are already asking you.

It also behaves differently to most of what you sell. It renews on its own, so a family you introduce in year one is still paying you in year four without you selling to them again. That is a second line of income underneath the one you already have.

The part most programs do not do

It arrives again next year.

A family you introduced in year one is still paying you in year four. You did the work once.

A phone on a tripod recording a boy wheeling an e-bike up a driveway
Why it converts

Parents are already worried about this.

The e-bike arrived. Nobody taught them how to ride it in traffic. You are not creating the worry, you are answering it.

How it works

Three steps, then it runs itself.

One

Apply

Tell us where your audience is. There is no minimum following and no cost to join.

Two

Get your link

You get your own tracked link. Anyone who joins through it is credited to you, and stays credited.

Three

Get paid every year

$50 for every family you send, or $100 on the influencer tier — paid when they join and paid again on every renewal, for as long as they stay with Badge Kids.

A woman speaking to a small group of other parents seated in a bright community hall
Your audience already asks

Somebody asks you this every week.

Whether the e-bike is safe. Whether she is old enough to stay home. You already answer it. This just means you get paid when you do.

Easy to talk about

One price. Every child. Nine badges.

Bikes and e-bikes, home alone, first phone, online, getting around without a car, out on their own, and a first job. 183 lessons, ages five to sixteen, for one household payment a year — and it grows with them, so every year a child gets older the next course is already waiting.

Road Badge Home Alone Ready Safe Start First Screens First Job Ready Nine in all
Founding partners

Apply to the program.

Free to join. The partner tier has no minimum audience and no approval to wait for. Influencer rates are agreed one to one. Founding partners keep their rate.

No cost, no exclusivity, and you can stop any time.

Commission is a flat $50 per household membership on the partner tier and a flat $100 on the influencer tier, paid on the first payment and on each renewal for as long as that household stays subscribed. It is paid on memberships we are actually paid for; refunded or charged-back payments are not commissionable. Badge Kids certifies that a course was completed. It is not a license, a permit, or a registration.